Customer Relationship Management (CRM) is an essential tool for businesses of all sizes. It helps them to manage customer interactions, improve customer retention, and increase revenue. With the market flooded with numerous CRM solutions, it can be challenging to choose the right option. This is where Gartner Magic Quadrant comes in. In this article, we will explore Gartner Magic Quadrant CRM 2016, its significance, and how it can help businesses in selecting the right CRM solution.
What is Gartner Magic Quadrant?
Gartner Magic Quadrant is a research methodology developed by Gartner, a leading research and advisory company. It evaluates technology vendors in a particular market based on their completeness of vision and ability to execute. The Magic Quadrant is a graphical representation of the market, divided into four quadrants: Leaders, Challengers, Visionaries, and Niche Players.
What is the significance of Gartner Magic Quadrant CRM 2016?
Gartner Magic Quadrant CRM 2016 evaluates CRM vendors based on their ability to execute and completeness of vision. It provides businesses with an unbiased assessment of CRM vendors, helping them to make an informed decision when selecting a CRM solution. The report is based on extensive research, analysis of customer feedback, and vendor interviews.
Who are the Leaders in Gartner Magic Quadrant CRM 2016?
The Leaders quadrant in Gartner Magic Quadrant CRM 2016 is occupied by vendors who demonstrate a strong ability to execute and a clear vision for their product. The following are the four vendors that occupy the Leaders quadrant:
1. Salesforce: Salesforce is a cloud-based CRM solution that offers sales, marketing, and customer service functionalities. It is highly customizable and can be integrated with other applications.
2. Microsoft: Microsoft Dynamics CRM is a flexible and customizable solution that offers sales, marketing, and customer service functionalities. It is available on-premise or in the cloud.
3. SAP: SAP CRM is a comprehensive solution that offers sales, marketing, and customer service functionalities. It is highly scalable and can be integrated with other SAP solutions.
4. Oracle: Oracle CRM is a comprehensive solution that offers sales, marketing, and customer service functionalities. It is highly customizable and can be integrated with other Oracle applications.
Who are the Challengers in Gartner Magic Quadrant CRM 2016?
The Challengers quadrant in Gartner Magic Quadrant CRM 2016 is occupied by vendors who have a strong ability to execute but lack a clear vision for their product. The following are the two vendors that occupy the Challengers quadrant:
1. Adobe: Adobe Marketing Cloud is a comprehensive solution that offers marketing and analytics functionalities. It is highly customizable and can be integrated with other Adobe solutions.
2. Pegasystems: Pegasystems offers a unified CRM solution that combines sales, marketing, and customer service functionalities. It is highly scalable and can be integrated with other applications.
Who are the Visionaries in Gartner Magic Quadrant CRM 2016?
The Visionaries quadrant in Gartner Magic Quadrant CRM 2016 is occupied by vendors who have a clear vision for their product but lack the ability to execute. The following are the two vendors that occupy the Visionaries quadrant:
1. SugarCRM: SugarCRM is an open-source CRM solution that offers sales, marketing, and customer service functionalities. It is highly customizable and can be integrated with other applications.
2. bpm’online: bpm’online is a cloud-based CRM solution that offers sales, marketing, and customer service functionalities. It is highly customizable and can be integrated with other applications.
Who are the Niche Players in Gartner Magic Quadrant CRM 2016?
The Niche Players quadrant in Gartner Magic Quadrant CRM 2016 is occupied by vendors who have a limited ability to execute and lack a clear vision for their product. The following are the four vendors that occupy the Niche Players quadrant:
1. Zoho: Zoho CRM is a cloud-based CRM solution that offers sales, marketing, and customer service functionalities. It is highly customizable and can be integrated with other Zoho applications.
2. Infusionsoft: Infusionsoft is a comprehensive solution that offers sales, marketing, and e-commerce functionalities. It is highly customizable and can be integrated with other applications.
3. Insightly: Insightly is a cloud-based CRM solution that offers sales, marketing, and project management functionalities. It is highly scalable and can be integrated with other applications.
4. Sage: Sage CRM is a comprehensive solution that offers sales, marketing, and customer service functionalities. It is highly customizable and can be integrated with other Sage solutions.
How to use Gartner Magic Quadrant CRM 2016 to select the right CRM solution?
Gartner Magic Quadrant CRM 2016 provides businesses with an unbiased assessment of CRM vendors. It helps them to identify the strengths and weaknesses of each vendor and make an informed decision when selecting a CRM solution. The following are the steps to use Gartner Magic Quadrant CRM 2016 to select the right CRM solution:
Step 1: Identify your requirements: Identify your business requirements and the functionalities you need in a CRM solution.
Step 2: Shortlist vendors: Shortlist the vendors that meet your business requirements and have a strong presence in the Leaders quadrant.
Step 3: Evaluate vendors: Evaluate the shortlisted vendors based on their strengths and weaknesses.
Step 4: Select the right vendor: Select the vendor that best meets your business requirements and has a proven track record of success.
Conclusion
Gartner Magic Quadrant CRM 2016 is a valuable tool for businesses looking to select the right CRM solution. It provides an unbiased assessment of CRM vendors based on their ability to execute and completeness of vision. By following the steps outlined in this article, businesses can use Gartner Magic Quadrant CRM 2016 to select the right CRM solution and improve their customer interactions, customer retention, and revenue.
