Microsoft Dynamics CRM is a powerful customer relationship management (CRM) software that helps businesses manage their sales, marketing, and customer service activities. The software is available in two deployment options – on-premises and cloud-based. In this article, we’ll focus on the on-premises deployment of Microsoft Dynamics CRM and explore its features, benefits, and how it can help businesses improve their customer relationships.
What is Microsoft Dynamics CRM On-Premises?
Microsoft Dynamics CRM On-Premises is a software solution that allows businesses to install and run the CRM software on their own servers. This means that the company has complete control over the software and its data. Unlike the cloud-based version, on-premises deployment does not require an internet connection to access the software. Instead, the software is installed and accessed through the company’s local network.
Benefits of Microsoft Dynamics CRM On-Premises
There are several benefits to choosing the on-premises deployment option for Microsoft Dynamics CRM:
Security
With on-premises deployment, the company has complete control over the software and its data. This means that they can implement their own security measures and protocols to protect sensitive customer information.
Customization
On-premises deployment allows for greater customization of the software to meet the unique needs of the business. This includes the ability to integrate with other software solutions and create custom workflows.
Control
With on-premises deployment, the company has complete control over the software and its data. This means that they can make changes and updates to the software on their own schedule, without relying on a third-party provider.
Cost
On-premises deployment can be more cost-effective in the long run, especially for larger businesses with a lot of users. While the initial upfront cost of purchasing and installing the software may be higher, there are no ongoing subscription fees or usage charges.
Integration
On-premises deployment allows for greater integration with other software solutions, such as ERP systems or accounting software. This can help streamline business processes and increase efficiency.
Features of Microsoft Dynamics CRM On-Premises
Microsoft Dynamics CRM On-Premises offers a wide range of features to help businesses manage their customer relationships, including:
Sales Management
The software includes tools for managing sales activities, such as lead and opportunity tracking, sales forecasting, and pipeline management.
Marketing Automation
Microsoft Dynamics CRM On-Premises includes marketing automation features, such as email marketing, campaign management, and lead scoring.
Customer Service
Customer service tools include case management, knowledge base, and service level agreement (SLA) management.
Reporting and Analytics
The software includes powerful reporting and analytics tools to help businesses measure and analyze their performance, identify trends, and make data-driven decisions.
Mobile App
Microsoft Dynamics CRM On-Premises includes a mobile app that allows users to access the software from their smartphones or tablets, making it easy to stay connected and productive on-the-go.
How Microsoft Dynamics CRM On-Premises Can Help Businesses
Microsoft Dynamics CRM On-Premises can help businesses in several ways, including:
Improving Customer Relationships
The software allows businesses to better understand their customers’ needs and preferences, which can help improve customer satisfaction and loyalty.
Increasing Efficiency
Microsoft Dynamics CRM On-Premises can help streamline business processes and increase efficiency, reducing the time and resources required to manage customer relationships.
Maximizing Sales
The software includes tools for managing sales activities, such as lead and opportunity tracking, sales forecasting, and pipeline management, which can help businesses maximize sales.
Enhancing Marketing Efforts
The software’s marketing automation features, such as email marketing, campaign management, and lead scoring, can help businesses enhance their marketing efforts and generate more leads.
Getting Started with Microsoft Dynamics CRM On-Premises
If you’re interested in deploying Microsoft Dynamics CRM On-Premises for your business, here are the steps you’ll need to take:
1. Choose a Deployment Option
Decide whether you want to deploy the software on-premises or in the cloud. Consider factors such as security, customization, control, cost, and integration.
2. Purchase the Software
Purchase the software through a Microsoft Dynamics CRM partner or directly from Microsoft.
3. Install the Software
Install the software on your own servers or have a Microsoft Dynamics CRM partner do it for you.
4. Configure the Software
Configure the software to meet the unique needs of your business, including customizing workflows, integrating with other software solutions, and setting up security measures.
5. Train Users
Train your users on how to use the software effectively and efficiently, including how to enter and manage customer data, run reports, and access the mobile app.
Conclusion
Microsoft Dynamics CRM On-Premises is a powerful software solution that can help businesses manage their customer relationships, improve efficiency, and increase sales. By choosing the on-premises deployment option, businesses can benefit from greater security, customization, control, integration, and cost-effectiveness. If you’re interested in deploying Microsoft Dynamics CRM On-Premises for your business, follow the steps outlined above to get started.
